Publishers: University of Zagreb, Faculty of Agriculture, Zagreb, Croatia  |  Slovak University of Agriculture in Nitra, Faculty of Agrobiology and Food Resources, Nitra, Slovakia  |  Hungarian University of Agriculture and Life Sciences, Georgikon Campus, Keszthely, Hungary  |  Agricultural University Plovdiv, Plovdiv, Bulgaria  |  University of South Bohemia, Faculty of Agriculture and Technology, České Budějovice, Czech Republic  |  Bydgoszcz University of Science and Technology, Bydgoszcz, Poland  |  University of Agricultural Sciences and Veterinary Medicine, Cluj - Napoca, Romania  |  University of Kragujevac, Faculty of Agronomy Čačak, Čačak, Serbia  |  Agricultural Institute of Slovenia, Ljubljana, Slovenia

DOI: https://doi.org/10.5513/JCEA01/20.2.2127

Original scientific paper

The internet as a source of information about local agro - food products

2019, 20 (2)   p. 759-769

Milan Oplanić, Ana Težak Damijanić, Darko Saftić, Ana Čehić

Abstract

This paper explores usage of the Internet in relationship to local agro - food products of a tourist destination. The goals are 1) to examine availability of information about local agro - food products using different Internet tools and 2) to predict what types of websites are related to tourists’ searches for information about local agro - food products based on responders’ demographic characteristics. Two studies were conducted. The first included tourists who visited nine seaside tourist resorts, while the second focused on the content of different tourism-related websites. Data were processed using univariate (frequencies and percentages) and multivariate (logistic regression) statistics. Travel social networks and social networks were the most important information sources for tourists, while their demographic characteristics were somewhat significant in searching for information. Search engines were not very useful. Websites of tourism companies, tourist boards and local authorities provided some information.

Keywords

development, information, local agricultural products, sustainability, the internet, tourist destinations

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