STRATEGIC MANAGEMENT AND MEASUREMENT OF COMPETITIVENESS OF REGIONS ON EXAMPLE OF COUNTRIES EU
2008, 9 (1) p. 17-22
The aim of this paper is to outline the substance of strategic management in relation to regional development with focus on the basic indicators that evaluate regional competitive advantage. Strategic management presents the collection of methods and approaches that are applicable to the regulation of regional development. The basic requirement of this process is to increase competitive advantage of the regions. It is possible to define regional competitive advantage as the ability of regions to generate revenues and keep employment rate at a level corresponding to national and international competition. The level of regional competitiveness is, for example, measurable by GDP per capita index. Besides this indicator, we can also use the evaluation of labour productivity expressed as GDP per employee as well as the ratio of employable population to the total of economically active inhabitants. For these monitored indicators, the Czech Republic doesn’t belong to the best countries. It is on the 19th place among the countries of EU in GDP per capita and it is also not very good in productivity evaluation, expressed by GDP per employee (20th place). On the other hand, the Czech Republic belongs among the countries with quite high employment rate (12th place). An application of the point method shows that the Czech Republic is on 18th place according to an average of selected indicators resulting from the GDP description per resident. It reaches only 70.2% of the level of the leading country, Luxemburg. The results of the article were obtained in the frame of the project MSM 6007665806 a MPSV 1J 016/04-DP2.