Publishers: University of Zagreb, Faculty of Agriculture, Zagreb, Croatia | Slovak University of Agriculture in Nitra, Faculty of Agrobiology and Food Resources, Nitra, Slovakia | Hungarian University of Agriculture and Life Sciences, Georgikon Campus, Keszthely, Hungary | Agricultural University Plovdiv, Plovdiv, Bulgaria | University of South Bohemia, Faculty of Agriculture and Technology, České Budějovice, Czech Republic | Bydgoszcz University of Science and Technology, Bydgoszcz, Poland | University of Agricultural Sciences and Veterinary Medicine, Cluj - Napoca, Romania | University of Kragujevac, Faculty of Agronomy Čačak, Čačak, Serbia | Agricultural Institute of Slovenia, Ljubljana, Slovenia
WHAT INFORMATIONS WANT THE AGRICULTURE PRODUCER IN THE WEST OF ROMANIA?
2008, 9 (1) p. 125-128
Adrian BĂNEŞ
Abstract
Modern marketing does not refer only to creating good products and establishing attractive prices to make them affordable for consumers. Any company must develop optimum communication means both with its current customers and the potential ones. The presented data were taken by questioning a number of 110 producers from the west of Romania. The analysis of the results obtained from data processing has revealed a worrying lack on information and interest in modern communication technologies.
Keywords
communication technologies, information, agriculture producers
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