VERTICAL COORDINATION: CONTRACT PRODUCTION METHOD TO SOLVE MARKETING PROBLEMS IN THE RURAL AREAS
2006, 7 (3) p. 533-536
ARZU Secer, MUGE Kantar Davran, FARUK Emeksiz
Abstract
Contract production, which has many advantages, is one of the methods of vertical coordination in the market to solve marketing problem and provide necessary inputs for small scale producers in agricultural sector. But it has some problem because of features of producers like dependency to authority and primary groups and market structure.
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