Publishers: University of Zagreb, Faculty of Agriculture, Zagreb, Croatia | Slovak University of Agriculture in Nitra, Faculty of Agrobiology and Food Resources, Nitra, Slovakia | Hungarian University of Agriculture and Life Sciences, Georgikon Campus, Keszthely, Hungary | Agricultural University Plovdiv, Plovdiv, Bulgaria | University of South Bohemia, Faculty of Agriculture and Technology, České Budějovice, Czech Republic | Bydgoszcz University of Science and Technology, Bydgoszcz, Poland | University of Agricultural Sciences and Veterinary Medicine, Cluj - Napoca, Romania | University of Kragujevac, Faculty of Agronomy Čačak, Čačak, Serbia | Agricultural Institute of Slovenia, Ljubljana, Slovenia
VERTICAL COORDINATION: CONTRACT PRODUCTION METHOD TO SOLVE MARKETING
PROBLEMS IN THE RURAL AREAS
2006, 7 (3) p. 533-536
ARZU Secer, MUGE Kantar Davran, FARUK Emeksiz
Abstract
Contract production, which has many advantages, is one of the methods of vertical coordination in the market to solve marketing problem and provide necessary inputs for small scale producers in agricultural sector. But it has some problem because of features of producers like dependency to authority and primary groups and market structure.
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