VERTICAL COORDINATION: CONTRACT PRODUCTION METHOD TO SOLVE MARKETING PROBLEMS IN THE RURAL AREAS

2006, 7 (3)   p. 533-536

ARZU Secer, MUGE Kantar Davran, FARUK Emeksiz

Abstract

Contract production, which has many advantages, is one of the methods of vertical coordination in the market to solve marketing problem and provide necessary inputs for small scale producers in agricultural sector. But it has some problem because of features of producers like dependency to authority and primary groups and market structure.

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