PROMOTION TOOLS USED BY HOUSEHOLD DEALING WITH FARM TOURISM IN THE KUJAWY AND POMERANIE PROVINCES OF POLAND

2008, 9 (4)   p. 733-741

Małgorzata ZAJDEL, Małgorzata MICHALCEWICZ

Abstract

The aim of article was to show the importance of information technology in a farm tourism household. The research focused on the use of internet tools for self-development and promotion. It has been concluded that in spite of availability of many tools and technology, the promotion potential of farms in Kujawsko-Pomorskie region is not fully exercised. Thus, development of some districts could be affected.

Keywords

farm tourism household, information technology, internet tools, promotion

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